It’s official, WhatsApp is testing two solutions for businesses

After publishing rumours and interviews for months, it’s now official: WhatsApp will introduce a free business app for small companies and a solution (API) for bigger companies.

WhatsApp writes in a new blogpost that businesses have many different needs. For example, they want an official presence with a verified account and easier ways to respond.

The company now confirms that they are building and testing a free business app for small companies and an enterprise solution (API) for bigger companies, such as airlines and banks.

In the coming months, both solutions will be tested and WhatsApp will listen carefully to feedback and further improve the product.

KLM Royal Dutch Airlines announced today that it is testing the solution for larger companies. A demo of this service can be found here.